Entries by Touchvert

Digital Marketing is Best Done In-House

As consumers spend more time using the internet and less time with other channels – advertisers are also forced to follow this trend. The ads have to be there where the eyeballs are. Unfortunately, digital marketing is not as simple and straight forward as traditional marketing. Digital marketing is best done in-house and cannot be […]

Metrics of brand management

Brand Identity A brand is represented by the physical and metaphysical aspects that create a visual, auditory, and sometimes olfactory brand identity. For example, a brand’s logo, color palette, marketing materials, letterhead, signage and messaging are all tangible representations of the brand that make up its sensory identity. These aspects come together to essentially convey […]